Heads Up: Innovating the physical store
Join me next week on the Wholesale Change Show as I discuss how distributors can lead the B2B revolution by finding new ways to capitalize on their physical stores.
I am excited to join Ian Heller and Jonathan Bein on the Wholesale Change Show to discuss how distributors must reimagine the physical store to create new value for customers. Please click here to register and join our conversation on Wednesday, January 12 at 12 pm ET/9 am PT. Don’t wait. Sign up now!
Many distributors have responded to the threat of online disruption by launching e-commerce initiatives and webstores. I’m wondering if distributors, and all B2B innovators, can do more. Can B2B companies open a new front in the fight against disruption and disintermediation by giving customers a business-first reason to visit their physical stores? In B2C, Amazon is opening retail stores in the real world. Can distributors beat Amazon Business to the punch in the battle for B2B dominance? I think so, but what matters is what you think. Please join us, share your ideas, and ask questions.
My conversation with Jonathan and Ian will build on ideas I’ve shared before. Two editions are specifically relevant. If you are up for a bit of homework, take a look:
Both editions include research, expert advice, my take, and questions to help B2B innovators move forward—everything you need to kickstart your innovations in the new year!
Don’t hold back
Please let me know what you think about my conversation on the Wholesale Change Show and what you think about innovating the physical store. I believe that as we do more of our work in the virtual world, B2B innovators can lead by innovating in the physical world. I’ll continue to investigate this opportunity—and your ideas, feedback, and direction are essential. Please share your questions and comments below or reach me at mark.dancer@n4bi.com.
Can't wait - I'll be there!