Can a clear sense of their company’s purpose help innovators embrace game-changing ideas to radically reinvent distribution’s business models?
Think of Microsoft in the 1980’s with their “a computer on every desktop” goal. Paraphrasing Cher, “Purpose is not easy, or else everybody would do it.”
Think of Microsoft in the 1980’s with their “a computer on every desktop” goal. Paraphrasing Cher, “Purpose is not easy, or else everybody would do it.”