The demand center looks like using artificial intelligence algorithms to help the buyers get what is needed (in their minds and actions) faster, with more targeted efforts by the seller. This looks like optimizing incremental progress. What would a demand center do if confronted with the US auto market in the 1950’s? Would it latch onto trends that produced bigger and bigger fins on rear fenders and the Ford Edsel? I think of innovation as creative problem solving, usually when the underlying problem/solution may not be apparent—not to mention unknown demand for a new product/service. Would demand center algorithms continue to sell software as a product, or would it offer software as a service?

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