Can B2B leaders create an innovation culture that dispels surface-level needs and trends in favor of strategies that help customers tell their stories?
What an amazing topic! To create an alignment with the ultimate “WHY” to be able to gather the intuitive solutions…true human curiosity with no initial answers, only questions and integration of AI to pose multiples of responses to stimulate new ideas… It is the Henry Ford question “if I’d asked people what they wanted, they would’ve told me faster horses.”
This approach reminds me of Eli Goldratt’s The Goal.
What an amazing topic! To create an alignment with the ultimate “WHY” to be able to gather the intuitive solutions…true human curiosity with no initial answers, only questions and integration of AI to pose multiples of responses to stimulate new ideas… It is the Henry Ford question “if I’d asked people what they wanted, they would’ve told me faster horses.”