Creating great customer experiences can range from efficiently solving customer’s problems to sponsoring trips to Hawaii. Redesigning distribution through customer experiences could involve educating customers about better alternatives to solve their problems (even the trip to Hawaii could be educational).
Positioning a demand center in the customer’s eyes as a center of expertise creates a dynamic where the customer seeks out the distributor for help with an indentified problem. Since many problems arise in other businesses, the distributor becomes a clearing house for solutions to their problem. A reputation of expertise could be a powerful magnet for customer engagement and retention.
Creating great customer experiences can range from efficiently solving customer’s problems to sponsoring trips to Hawaii. Redesigning distribution through customer experiences could involve educating customers about better alternatives to solve their problems (even the trip to Hawaii could be educational).
Positioning a demand center in the customer’s eyes as a center of expertise creates a dynamic where the customer seeks out the distributor for help with an indentified problem. Since many problems arise in other businesses, the distributor becomes a clearing house for solutions to their problem. A reputation of expertise could be a powerful magnet for customer engagement and retention.